Product Manager

Axis Max Life Insurance is seeking a strategic and dynamic Product Manager to join our growing E-commerce Product Team. This role will be responsible for driving the development and management of innovative digital products and ensuring successful product releases on our e-commerce platforms. As a Product Manager, you will play a key role in shaping the digital experience, optimizing product features, and leading product releases while working cross-functionally with technology, design, marketing, and operations teams. Key Responsibilities Product Development Strategy Lead the development and enhancement of Axis Max Life Insurance s digital products across e-commerce platforms, including websites and mobile apps. Define and execute the product roadmap in alignment with business goals, customer needs, and market trends. Collaborate with stakeholders to prioritize features and ensure that digital products meet customer expectations and deliver business value. Release Management Own the end-to-end release management process, ensuring smooth and timely product releases, including managing release schedules, coordination with engineering and QA teams, and ensuring product readiness for launch. Oversee the successful rollout of new features and product updates, managing risks and ensuring minimal disruption to the user experience. Develop and manage detailed release plans, track progress, and communicate release status to all relevant teams. Ensure that all product releases are well-documented, tested, and meet regulatory and quality standards before going live. Customer-Centric Focus Lead customer research, usability testing, and feedback collection to continuously improve the user experience and refine the product offering. Use data-driven insights, A/B testing, and customer feedback to identify opportunities for optimization and new feature development. Cross-functional Collaboration Work closely with development, design, marketing, sales, and operations teams to deliver seamless product launches and updates. Collaborate with the UX/UI design team to ensure the product interface is intuitive and provides an outstanding customer experience. Ensure alignment of product goals across teams, and communicate effectively to stakeholders regarding product progress, challenges, and updates. Performance Analysis Optimization Monitor and analyze key product metrics such as user engagement, conversion rates, and customer satisfaction, using analytics tools to optimize performance. Provide actionable insights to improve the product, identify growth opportunities, and enhance the overall customer journey. Agile Project Management Lead and participate in Agile ceremonies (sprints, stand-ups, retrospectives) to drive product development and ensure timely delivery of features. Maintain and prioritize the product backlog, ensuring that the most impactful features and enhancements are delivered on time.