Product Manager

We are seeking a dynamic and results-driven Product Manager to lead the entire product lifecycle, from ideation through to launch and post-launch management. The ideal candidate will have a deep understanding of market trends, consumer insights, competitive benchmarking, and pricing strategies to drive product success and profitability. This role is key to driving the growth of our product portfolio and increasing market share.

Primary Job Responsibilities:

Product Life Cycle Management

• Oversee the end-to-end management of product life cycles, from concept through development, launch, and post-launch performance monitoring.
• Collaborate with cross-functional teams to ensure timely and successful delivery of product milestones.

New Product Development and Launches

• Lead new product development initiatives, including market research, concept validation, design, and launch execution.
• Work with marketing, R&D, and other teams to ensure smooth product introductions that meet customer needs and business objectives.

Competition Benchmarking

• Conduct thorough competitive analysis to benchmark product features, pricing, and market positioning.
• Provide actionable insights into competitor strategies and identify areas for differentiation and improvement.

Consumer Insights & Research

• Gather and analyse consumer feedback through surveys, focus groups, and other research methods.
• Utilize insights to influence product development decisions and enhance customer satisfaction and loyalty.

Pricing & Profit Management

• Develop and implement effective pricing strategies that maximize profitability while remaining competitive.
• Monitor product margins and recommend pricing adjustments based on market conditions and financial performance.

Market Share Analysis

• Track and analyse market share trends, identifying opportunities for growth or areas of concern.
• Use data-driven insights to formulate strategies that increase the company's share of the market.

Product Training

• Develop and implement comprehensive product training programs for internal teams, including sales, marketing, and support staff.
• Ensure that all teams are well-versed in product features, benefits, and positioning to drive effective communication and sales.
• Stay updated on new product features and modifications to continuously update training materials.

Industry preference: Consumer Durables/Electronics/Electricals