Job
Description
Go-to-Market Leadership
Define GTM strategy for key offerings (Hybrid iPaaS, B2B/MFT, App Connect, etc.).
Craft clear value propositions, positioning, and differentiated messaging.
Partner with Marketing, Enablement, and Sales to build compelling campaigns and assets.
Sales & Field Enablement
Develop and maintain enablement kits (battlecards, conversation guides, win wires, prospecting decks, Seismic content).
Drive adoption and usage of enablement across sales and partner teams.
Support strategic deals with tailored positioning and insights.
Growth & Adoption
Shape product-led growth (PLG) motionstrials, freemium flows, instrumentation dashboards.
Monitor adoption KPIs, conversion funnels, and trial-to-paid performance.
Partner with Product, SRE, and Growth PMs on trial experience and customer journey improvements.
Competitive & Market Intelligence
Own competitive intelligencebattlecards, win/loss analysis, trend reports.
Deliver market insights to influence roadmap and executive decision-making.
Track emerging competitors, pricing models, and GTM strategies.
Partner & Ecosystem Alignment
Drive Business Partner enablement and joint GTM plays.
Support partner pipeline creation and regional growth initiatives.
Ensure consistency of messaging across partner, sales, and marketing channels.
Required education Master's Degree Preferred education Master's Degree Required technical and professional expertise
6–10 years in Product Management, Outbound PM, Growth PM, or GTM Strategy , with experience in enterprise SaaS, Integration, APIs, or cloud technologies .
Proven ability to lead cross-functional initiatives across Sales, Marketing, Product, and Engineering, while working effectively with global teams .
Strong strategic thinking understanding market landscapes, defining positioning and differentiation, shaping GTM strategies, and aligning roadmaps.
Solid customer and market understanding persona development, journey mapping, interpreting feedback, and building advocacy.
Excellent storytelling and communication skills able to simplify complex technology and translate features into business value.
Data-driven approach funnel analysis, usage tracking, experimentation, and metrics-based decision-making.
Program leadership skilled in launch planning, milestone tracking, and managing risks.
Collaborative and growth-oriented mindsetable to influence without authority , prioritize with clarity, and move initiatives forward with a bias for action .
Preferred technical and professional experience
Experience in competitive and market intelligence competitor research, win/loss analysis, and synthesizing insights to shape GTM and roadmap.
Technical fluency in integration technologiesfamiliarity with integration patterns, APIs, messaging systems, event-driven architectures, and B2B protocols, with the ability to connect technical features to customer value.
Background in middleware or hybrid integration platforms (e.g., iPaaS, ESB) is a strong plus.
Exposure to instrumentation tools (Amplitude, Segment) and growth funnels.
