Product Manager

Brief role description

• Create a global product roadmap for oil-lubricated air compressors, taking into consideration the end customer and distributor needs, industry trends, and competition insights.
• Initiate and drive product development based on product strategy and new opportunities identified.
• Provide support to the sales team by launching new products and improving existing products with Compelling Value Propositions (C-VAP) for the end customers to successfully position ELGis products in the market.
• Be the global expert for products that are assigned to manage

Operating Network

Key External

- Customers

- Distributors

- Consultants

- OEMs

Key Internal

- Regional product managers across the globe

- Sales/Service

- Global aftermarket

- Engineering, RD Team

- Marketing Communication

- Finance

- Planning and Operations

Opportunity Management15%

• Perform market study, application study, and competition benchmarking; utilize all available sources such as competition information, industry trends, and input from sales teams to identify new opportunities.
• Analyze business potential towards revenue targets, technical feasibility, and statutory requirements to determine the value and feasibility of the opportunity and present the business case to the leadership team
• Number of and revenue potential from new opportunities identified

Product Initiation & Development30%

• Develop a product roadmap to initiate new products and improve existing products to get ahead of the competition, address product range gaps (if any), and ensure sustained competitiveness of the product portfolio.
• Capture Voice of Customer (VoC), competition benchmarking and work with relevant stakeholders to develop effective product specifications.
• Number of new products initiated towards achieving new product revenue and margin goals.
• Completion of roadmap
• Determine target product positioning and pricing.
• Prioritize products based on business objectives.
• Develop business case with business potential, RoI, value proposition, and business revenue targets to obtain approval for product development

Product Launch25%

• Facilitate availability of technical documents, product specifications, GA & Electrical Drawings, and O&M manual for the new product launches
• On-time delivery of new products
• Prepare sales documents; catalogs, product flyers, pitch documents (ELGi vs Competition), and online sales tools to enable sales teams to win business.
• Support the product training team and prepare training content and collateral for newly developed products.
• Support the marketing communications team with product value proposition and ensure it is effectively communicated and delivered to customers.
• Work with internal stakeholders to support proper launch on time for a new product

Product Support10%

• Support non-standard sales inquiries to provide engineering solutions to regional product managers/sales
• On-time support for NSD product inquiries

Business Monitoring20%

• Monitor sales trends of new products launched and conduct a comparative study with business projected during the product initiation phase to understand the gaps (if any)
• Actual
• quantity/revenue vs. potential estimated during the product initiation phase.
• Understand orders lost to competition on relevant products and analyze reasons to provide suitable solutions.
• Product lifecycle management
• % of products meeting targeted margins
• Support in continuous improvement of product management systems and processes

Education Qualifications

• Graduate/Postgraduate in Electrical/Electronics/ Mechanical Engineering. MBA in marketing/sales preferred.
• Mid-level; 5-7 years of experience in product management, sales, or engineering of industrial products or experience in product development with exposure to sales and marketing.

Core experience/skills

• Strong market and business acumen
• Market and application research
• Ability to analyze and provide data-driven decisions.
• Strategic thinking
• Strong people skills
• Working knowledge of compressors or any industrial machinery and their applications
• Experience
• Experience in managing product lifecycle.
• Experience in engineering, business development and sales/data analysis on market or competition

Travel

Work environment

• Work with local and global stakeholders;
• Work with a diverse team of professionals;
• Collaborate with stakeholders from various functions across organization;