Product Manager

1. Product Positioning & Messaging

- Develop strong consumer-facing product positioning for Ortho Wellness, Hybrid, Coir, Baby, and Premium collections.

- Convert complex technical features (e.g., Coco Rest Orthopedic Layer, Cooper Gel Cooling”) into simple, relatable benefits for families and millennials.

- Build competitive messaging frameworks that differentiate Centuary from Competitors.

2. Content Catalogue & Collateral

- Own development of catalogues, brochures, and retail POS materials.

- Work with design and marketing teams to create story-led, lifestyle-driven catalogues with product benefits, certifications, and visuals.

- Regularly update dealer catalogues, price lists, and training decks.

3. Campaign & GTM Support

- Collaborate with brand marketing on festive campaigns (e.g., Freedom for Comfort, Deal Wali Diwali etc.).

- Plan product launch GTM campaigns—Focusing on new launch products and key features with brand team for digital, retail activations, influencer tie-ups, and media support.

- Ensure consistent product branding across creative, packaging, advertising, and dealer communication.

4. Digital & E-Commerce Marketing

- Partner with digital teams to enhance Amazon, Flipkart, and D2C listings with A+ content, comparison charts, lifestyle videos, and reviews.

- Support SEO/SEM with strong product narratives aligned to consumer search intent.

- Create short-form content for reels, YouTube, and push notifications to highlight product USPs.

5. Market Intelligence & Dealer Enablement

- Track competitor campaigns, catalogues, and product claims.

- Prepare sales enablement kits for dealer meets and conferences.

- Support training for sales teams with clear product narratives and value selling points.