Product Manager

Job Purpose -

The purpose of this job includes:

• To contribute in creating a strategic blueprint for the design of innovative business lines and products backed by strong insights on market needs
• Support strategic initiatives by way of research, market intelligence and analytics with regards to business expansion & growth
• Scan for opportunities available across various business segments in Housing / Mortgages and assist the Head Product & Strategy in managing existing products & delivery of new products
• Drive management reviews & presentations
• Coordinating and partnering with cross functional teams for various high impact projects
• To drive various frontline & channel related contest along with BD team for housing products
• To coordinate with BSG & IT team for BRD & system changes with regards to new product launches or enhancement of existing products

KRAs -

Key Result Areas

Supporting Actions

Product Development

1. Manages development of a superior and competitive product suite while maintaining adequate risk and profitability parameters
2. Conducts product research with clear target customer segmentation and revenue potential analysis and works with sales team to develop a viable business case
3. Defines a detailed product vision and strategy roadmap for future product evolution based on market needs and opportunity available
4. Manages all product related costs, fee structures and minimizes the revenue leakage possibilities in product design
5. Enters into discussions/ feedback mechanisms on product themes with key clients, brokers/ DSAs and understand their needs & help to develop product strategies customized to their requirements
6. Sets up an effective product training mechanism for the sales teams and channel partners for effective sales
7. Makes regular amendments to product scope, design and terms based on regulatory changes and requirements

To design customer value propositions and servicing norms in line with the industry best practices

1. To carry out targeted marketing campaigns with marketing teams based on customer segmentation and product launches and track the program effectiveness
2. To coordinate with credit and operations teams to set up robust, customer friendly loan approval and booking processes and to recommend improvements to operating procedures and technological tools, as needed
3. To work with the credit and risk teams for constantly reviewing product program and policy implementation and improve the program based on market benchmarking & continuous feedback
4. To benchmark the portfolio-service offerings with the competition and highlight the critical modifications required
5. To review location specific product norms basis deep bureau data analysis & also undertake portfolio review analysis with Analytics team

To provide operational support to the teams & Ad-hoc requests

1. To design and launch contests and schemes for employees and Channel Partners for Mortgage lending products with focus on effective COA
2. To drive cross sell propositions such as insurance, equity trading to create a one-stop shop for the customer
3. Ad-hoc requests such as presentations and market intelligence to the teams