Product Executive | Diabeto Division | Thoraipakkam

Designation

Location

Role

Experience

Industry

Portfolio

Education Qualification

Skills required:

• Brand management skills throughout the life cycle of the brands
• Good communication skills (oral & written)
• Ability to analyze data and take insights.
• Scientific knowledge
• Leadership skills
• Good interpersonal skills
• Ability to unlearn & re-learn.
• Presentation skills
• New product launch experience.

Job Responsibilities :

• Develop and implement effective marketing strategies and brand communication plans for assigned brands
• Collaborate with the sales team to ensure the successful implementation of marketing strategies
• Plan and execute both strategic and tactical campaigns and activities
• Monitor and track promotional investments to maximize return on investment
• Coordinate with other departments to ensure seamless marketing operations and successful achievement of results-oriented tasks
• Provide field colleagues with promotional support, medical advice, and strategic ideas
• Organize and participate in various review meetings with field colleagues and head office
• Work closely with senior sales managers to monitor the progress of assigned brands
• Identify and launch new products in accordance with company strategies
• Prepare annual brand and therapy plans on time
• Conduct market research activities using both external and internal data to identify market opportunities
• Develop and manage customer relationships, including Key Opinion Leader (KOL) and Key Business Influencer (KBI) management in collaboration with the Customer Relationship Management (CRM) and Sales teams
• Support participation in national and state conferences and Continuing Medical Education (CME) programs with innovative ideas, participation, execution, and implementation
• Plan and actively participate in sales review meetings and strategy meetings
• Ensure optimal utilization of promotional expenses within assigned budgets
• Conduct fieldwork/on-the-job training with the sales team to improve performance and achieve business goals.