Manager(DT_4)

Job Title:

Role Type:

Setu is reimagining the digital financial future of India. Our products power onboarding, payments, lending, deposits, and financial data flows for dozens of businesses, making complex journeys simple, secure & scalable.

Growth Marketing Manager

• Digital Marketing Leadership:

  Plan and execute campaigns across SEO, paid search, paid social, display, and retargeting.

• Lead Generation & Funnel Conversion:

  Orchestrate strategies to move prospects through the funnel from awareness to conversion, working closely with business growth teams.

• Agency & Freelancer Management:

  Manage external partners to ensure timely and effective campaign execution.

• Policy & Best Practices:

  Stay updated on paid media policies, ad platform updates, and performance best practices.

• AI-first Execution:

  Use AI tools for campaign ideation, optimization, and reporting.

• Collaboration:

  Work closely with PMM, Brand, Product, and Growth teams to align campaigns with product launches, brand messaging, and events.

• Event Marketing:

  Plan and execute offline and online events to support lead generation and product awareness.

  Analytics & Reporting:

  Monitor KPIs, analyze data, and optimize campaigns for ROI and funnel impact.

• 4-6 years in digital/growth marketing, preferably in fintech, B2B SaaS, or high-growth startups.
• Strong expertise in SEO, performance marketing, paid campaigns, and analytics.
• Proven ability to drive funnel movement, lead generation, and conversion.
• Experience working with agencies and cross-functional teams.
• Data-driven mindset with strong analytical and optimization skills.
• Comfortable leveraging AI tools for marketing workflows.
• Event marketing experience is a plus.
  

• Ownership of high-impact growth initiatives for cutting-edge fintech products.
• Work with AI-powered marketing workflows to maximize performance and scale.
• Collaborate across product, PMM, brand, and business growth teams to shape Setu s growth journey.
• Lead measurable campaigns that directly impact revenue and customer acquisition.