Product - Digital Marketing Lead

Looking for challenging role? If you really want to make a difference - make it with us

MaxShapez is focused on leading innovations in Additive Manufacturing [AM] space and aims at being a leading provider of AM Solutions.

As an employee you will be engaged in developing and producing some of the most advanced engineering technologies.

Job Responsibilities:

• Develop and implement a marketing strategy (often as part of a wider sales and marketing programme)
• Create, manage and optimize digital marketing campaigns across various channels, including but not limited to SEO, SEM, email marketing, social media, and content marketing.
• Manage website content, optimize for search engines (SEO), and run online advertising campaigns.
• Analyze data and performance metrics to measure the success of digital campaigns and make data-driven decisions.
• Collaborate with external teams to ensure consistent content creation for impactful messaging across all digital platforms.
• Involve in creation / updating of product relevant marketing materials while coordinating with other production teams.
• Promoting our brand at trade shows and major industry-related events and keeping informed of marketing strategies and trends
• Develop and execute product launch strategies, manage product messaging, and support sales teams.
• Work closely with sales teams to align marketing efforts with lead generation and sales targets.
• Oversee and lead a team of digital marketing professionals, providing guidance and mentorship.
• Conduct market research to identify opportunities, threats, and key consumer insights.
• Stay informed about competitor activities, industry trends and emerging technologies to maintain a competitive edge.
• Develop and manage budgets for digital marketing initiatives, ensuring cost-effectiveness and maximum ROI.

Qualifications:

• Bachelor’s degree in Marketing, Business, or a related field. Master’s degree is a plus.
• Proven experience (minimum 3 years) in digital marketing with a focus on strategy development and execution.
• Demonstrated success in leading and managing high-performing marketing teams.
• In-depth knowledge of digital marketing channels, tools, and analytics platforms.
• Creative mindset with the ability to think strategically and innovatively.
• Strong analytical skills with the ability to interpret data and make informed decisions.
• Exceptional communication and interpersonal skills.
• Ability to thrive under pressure and work independently in a fast-paced environment.
• Proficient in using marketing automation tools and CRM systems.
• Relevant certifications in digital marketing (e.g., Google Ads, HubSpot) are desirable.

Job Types: Full-time, Permanent

Pay: ₹30,000.00 - ₹50,000.00 per month

Work Location: In person