Product & Brand Lead Cars

Role Overview: Are you ready to be a part of Castrol's journey in shaping the lubricants industry and beyond Castrol, a global leader in lubricants and part of the bp Group, is looking for a Product & Brand Lead: Cars based in Mumbai. In this role, you will collaborate within a cross-functional team, focus on product formulation optimization, and develop communication strategies to enhance brand equity and market presence. Key Responsibilities: - Assume accountability for the financial performance of the portfolio, aligning with volume targets across multiple brands. - Supervise the product portfolio, implementing strategies for short and long-term growth in gross margin in line with global brand objectives. - Achieve market leadership as per Nielsen's metrics, solidifying Castrol's dominant presence. - Deliver brand equity metrics on a brand-by-brand basis to increase awareness and consideration. - Navigate product life cycles to ensure sustained profitability in line with market trends and OEM launches. - Oversee Streamline/Fusion/ODIMS systems within the market to manage the PCO portfolio efficiently. - Lead the development of Above-the-Line (ATL) communications strategies to amplify brand metrics and drive business outcomes. - Collaborate with Sales teams to implement regional marketing blueprints across diverse geographies. - Track, measure, and optimize Advertising and Sales Promotion investments for a substantial return on investment. Qualification Required: - University degree or equivalent experience in B.Tech./Marketing or related discipline. - MBA or equivalent postgraduate degree desirable. - Minimum of 6 years of professional expertise in Sales and Marketing. - Proficiency in crafting comprehensive marketing communications, both traditional and digital. - Understanding of media procurement and experience in performance marketing is advantageous. - Ability to cultivate and coordinate relationships with external partners and internal stakeholders. - Up to 25% travel required for this role. Additional Details: Castrol, as part of the bp Group, is a global leader in lubricants with a strong presence in India's Automotive, Industrial, and Marine lubricant sectors. The company offers a fast-paced learning environment for career development and has a legacy of championing top talent for leadership roles. Castrol India values innovation, collaboration, and inclusivity in an effort to shape the industry and drive success.,