Job
Description
The Primary Research Expert plays a crucial role in the organization by leading and conducting primary research projects that help inform strategic decisions. This role serves to bridge the gap between data collection and actionable insights for various departments, including product development, marketing, and strategic planning. As a key contributor, the Primary Research Expert is responsible for designing studies, gathering data through interviews, surveys, and observations, and translating findings into compelling reports that express market trends, consumer behaviors, and competitive landscapes. Their research methodologies and analytical skills enable the organization to make data-driven decisions that foster growth, innovation, and a competitive edge. The ideal candidate will possess a systematic approach to qualitative and quantitative research, keen attention to detail, and the ability to synthesize complex information into clear, concise narratives that drive impact. The responsibilities of the Primary Research Expert include designing and developing primary research methodologies tailored to project needs, conducting qualitative and quantitative studies through surveys, interviews, and focus groups, collecting, analyzing, and interpreting data to derive actionable insights, collaborating with cross-functional teams to identify information needs and research objectives, preparing comprehensive research reports and presentations for stakeholders, staying updated with industry trends, developing questionnaires and discussion guides for data collection, ensuring quality control of data collection processes, managing timelines and budgets for research projects effectively, facilitating workshops and discussion sessions, providing recommendations based on research outcomes, mentoring and coaching junior researchers, implementing best practices in research, upholding ethical standards, monitoring and reporting project progress, and engaging with external vendors or partners for specialized research services as needed. The ideal candidate for this role should have a Master's degree in Market Research, Social Sciences, Business, or related fields, a minimum of 5 years of experience in primary research roles, proficiency in statistical analysis tools such as SPSS, R, or equivalent, a strong understanding of qualitative and quantitative research methods, experience in survey design and data collection techniques, excellent written and verbal communication skills, strong organizational and project management abilities, experience presenting research findings to diverse audiences, ability to work independently and in team environments, attention to detail and clarity in data interpretation, proficiency in Microsoft Office Suite (Excel, PowerPoint, Word), experience with relevant software tools for data visualization, understanding of ethical issues in research practices, ability to manage multiple projects simultaneously under tight deadlines, and prior experience in a specific industry (e.g., healthcare, technology) is a plus. Familiarity with customer segmentation and market analysis techniques is also desirable. Key Skills required for this role include report writing, qualitative research, analytical thinking, communication, Microsoft Office Suite, data visualization, team collaboration, time management, data collection, statistical analysis, communication skills, data collection techniques, survey design, SPSS, project management, statistical analysis tools, quantitative research, organizational skills, data analysis, data interpretation, and research practices.,
