PR & Media Lead

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About PALMONAS:

Palmonas is India’s leading demi-fine jewelry brand crafting timeless pieces that celebrate self-expression, quality, and affordable luxury. As a rapidly growing D2C brand, we aim to shape trends and conversations across fashion, culture, and lifestyle.

Role Overview:

PR & Media Lead

Key Responsibilities:

🔹 Public Relations

• Develop and execute strategic PR campaigns for new launches, events, and brand initiatives
• Write and distribute press releases, media kits, and brand stories
• Build and maintain relationships with fashion, lifestyle, and business journalists
• Secure high-impact media coverage across digital, print, and broadcast channels
• Act as the main point of contact for all press inquiries

🔹 Media Relations & Outreach

• Identify and pitch stories to top-tier publications, including Vogue, Elle, Grazia, YourStory, etc.
• Create a media calendar aligned with product drops, campaigns, and seasonal spikes
• Organize and manage press days, media previews, and brand events

🔹 Influencer & Celebrity Collaborations

• Partner with relevant fashion/lifestyle influencers and stylists to generate organic buzz
• Curate gifting campaigns, seeding strategies, and performance tracking for influencers
• Collaborate with the social media team to amplify influencer-led content

🔹 Brand Reputation Management

• Monitor media mentions, brand sentiment, and emerging conversations
• Proactively manage crisis communication with appropriate messaging strategies
• Ensure brand consistency across all public communications

🔹 Cross-functional Collaboration

• Work closely with design, marketing, and e-commerce teams to align messaging
• Support the content and creative teams with brand storytelling and copy

Requirements:

• Bachelor’s degree in Mass Communication, PR, Journalism, or related field
• 3–5 years of experience in PR/media roles (fashion/lifestyle industry preferred)
• Strong network with media houses, editors, stylists, and influencers
• Excellent writing, editing, and storytelling skills
• Confident communicator with a strategic mindset and creative flair
• Ability to handle high-pressure situations and tight deadlines
• Passion for fashion, jewelry, and consumer culture