PR Lead / Media Strategist

Job Title: PR Lead / Media Strategist Location: Mumbai Experience: 6–10 years in Public Relations (preferably with government or infrastructure sector exposure) Role Overview: Brand Balance is seeking a dynamic and strategic PR Lead/Media Strategist to drive its public relations and media outreach efforts. The ideal candidate will have a strong background in brand communication, media planning, and relationship building with key press and influencers. This role requires a creative thinker with proven experience in crafting compelling narratives, securing high-impact media coverage, and developing integrated media strategies that align with business goals. Strong leadership, excellent communication skills, and a deep understanding of the media landscape are essential. Key Responsibilities: Strategy & Planning: Develop and implement monthly and quarterly PR plans in line with MHADA’s objectives. Identify and capitalize on strategic media opportunities that enhance MHADA’s public image. Content Oversight: Review and approve all external communications including press releases, opinion pieces, media statements, and campaign content. Ensure consistency in tone, messaging, and factual accuracy. Media Engagement: Build and maintain strong relationships with regional and national media outlets. Proactively pitch stories and coordinate interviews, press conferences, and media briefings. Advisory & Coordination: Act as the chief media advisor to MHADA officials on communication strategies and public appearances. Coordinate internal teams and external agencies for cohesive messaging. Crisis Communication: Lead the media response during crisis situations, ensuring timely, transparent, and effective communication. Skills & Qualifications: Exceptional storytelling and issue-framing abilities, with a strategic mindset. Deep understanding of the housing sector, urban governance, and public policy. Proven media connections, especially within Maharashtra and Mumbai-based outlets. Excellent command over written and spoken English and Hindi. Familiarity with government protocols and communication standards. Ability to work under pressure, manage high-stakes situations, and deliver consistent results. Preferred Background: Previous experience in PR roles linked to government bodies, infrastructure agencies, or urban development organizations. Exposure to managing large-scale public communications campaigns and media crises. To Apply: Please include your portfolio and resume and send to thinktank@thebrandbalance.com Show more Show less