Job Title: PR & Branding Expert (Equity-Based)Company: Kefilo | Bhubaneswar | Part-Time (20–25 hrs/week)Kefilo is building a
future-driven food & wellness ecosystem
combining functional foods, café innovation, and digital wellness experiences. We are assembling a
25+ member founding team
purely on equity before funding.This is a
high-ownership, equity-only role
until funding (no fixed pay for 6–8 months).
Equity Structure
- 3–4 discussions → identify ownership, strengths & contribution areas
- 1-month NDA cohort → evaluate collaboration, consistency & execution
- Cofounder Agreement → issued post cohort
- Equity formally allotted after funding + Pvt. Ltd. registration, with 5-year vesting
- Compensation begins only after funding
Role Overview
As the
PR & Branding Expert
, you will be responsible for building Kefilo’s public image, brand narrative, and communication identity across media, partners, and consumer touchpoints.You will directly shape how the world understands
our vision of redefining food, wellness & lifestyle innovation
.
Key Responsibilities
Branding
- Build and define brand positioning, personality, voice, and visual identity
- Create end-to-end brand guidelines for product, café, content, packaging & digital assets
- Lead brand communication strategy for pilots, product launches, and partnerships
- Ensure storytelling consistency across all content, marketing, and PR channels
Public Relations
- Build and manage relationships with media houses, influencers, communities & ecosystem partners
- Create press releases, media kits, brand decks, and investor communication materials
- Pitch stories that reflect innovation in food-tech, nutrition, wellness & lifestyle
- Secure meaningful coverage across local + national platforms
Content & Communication
- Oversee brand content strategy: social media, campaigns, blogs, videos & educational content
- Drive storytelling around nutrition innovation, R&D, café experiences & community programs
- Lead reputation management and narrative-building on all public platforms
Strategic Collaboration
- Work closely with product, R&D, café operations & marketing teams
- Build brand around our core themes: functional foods, holistic wellness, and community-first experiences
- Support early GTM strategy and pilot communication frameworks
Who We Are Looking For
- 2–6 years experience in branding, PR, communication, lifestyle or food/wellness industries
- Strong sense of design, storytelling & brand psychology
- Ability to think strategically + execute creatively
- Someone who loves building from scratch and thrives in a fast-paced startup environment
- Comfortable working in an equity-first, high-ownership role
Why Join Kefilo
- Build a category-shaping brand in functional foods & wellness
- Be a core part of a founding team redefining the future of food
- Ownership, creativity, autonomy — no corporate restrictions
- Opportunity to lead national-level branding & PR from Day 1
Skills: functional foods,branding,communication,innovation
