PPC Specialist/Meta Ads Expert

Job Title: PPC & Meta Ads Specialist

Job Timing : 7pm - 5am (Night Shift)

Location : Jalandhar City

Salary : Best in town

Job Summary:

PPC & Meta Ads Specialist

Key Responsibilities:

Campaign Management:

• Set up, manage, and optimize PPC campaigns on Google Ads, including Search, Display, and Shopping.
• Create and manage Meta Ads campaigns (Traffic, Lead Generation, Conversions, Retargeting).

Audience & Keyword Strategy:

• Conduct keyword research and audience segmentation.
• Build custom, lookalike, and retargeting audiences.

Tracking & Analytics:

• Implement and troubleshoot tracking via Google Tag Manager, Facebook Pixel, and Conversions API.
• Analyze campaign performance and prepare weekly/monthly reports.

A/B Testing & Optimization:

• Continuously test ad creatives, copy, bidding strategies, and landing pages.
• Optimize campaigns for lower CPA and higher ROAS.

Collaboration:

• Work with the creative team to develop engaging ad assets.
• Coordinate with internal teams to align campaigns with business objectives.

Key Skills & Requirements:

Experience:

• 2–5 years managing PPC and Meta Ads campaigns.

Technical Skills:

• Google Ads (Search, Display, Shopping)
• Meta Ads Manager (Facebook/Instagram campaigns)
• Google Analytics, Tag Manager, and Conversion Tracking
• Strong Excel/Google Sheets skills

Soft Skills:

• Analytical mindset and data-driven decision-making
• Excellent communication and reporting abilities
• Attention to detail and ability to manage multiple campaigns simultaneously

Preferred:

• Google Ads Certification
• Facebook Blueprint Certification