PPC Specialist

CausalFunnel is actively seeking enthusiastic Marketing Specialist to join our growing team! This is a great opportunity for passionate and motivated individuals to gain hands-on experience in Digital Marketing in real word.

Key Responsibilities

As a Marketing Specialist, your primary responsibilities will include:

1. PPC (Pay-Per-Click) Ads Management (Must Have)

• Creating, optimizing, and managing PPC campaigns across platforms such as Google Ads, Facebook Ads, LinkedIn Ads etc.
• Monitor campaign performance and suggest adjustments to maximize ROI.
• Conduct keyword research and audience analysis for targeting.
• Prepare performance reports and provide actionable insights.
• Always on the look out for new PPC techniques and algorithms for better ROAS.

2. Content Writing and Search Engine Optimization

• Create high-quality, engaging, and SEO-friendly content, including blogs, articles, website copy, and email campaigns.
• Collaborate with the marketing team to develop content ideas and editorial calendars.
• Proofread and edit content for clarity, tone, and adherence to brand guidelines.
• Research and incorporate trending topics relevant to our industry.
• Perform on-page and off-page SEO tasks, including keyword research, meta tag optimization, backlink building, and technical SEO audits.
• Optimize website content and structure to improve organic search rankings.
• Analyze SEO performance using tools like Google Analytics, SEMrush, or Ahrefs and recommend improvements.
• Stay updated with SEO trends and algorithm changes.

Qualifications & Skills

We’re looking for someone who is passionate about digital marketing, creative, and eager to learn.

Required Skills:

• Good knowledge of PPC platforms such as Google, Facebook, Pinterest Ads.
• Familiarity with SEO techniques and tools (e.g., Google Analytics, SEMrush, or Ahrefs).
• Strong written communication skills with the ability to create compelling content.
• Basic understanding of marketing analytics and performance metrics.
• Proficiency in English Content Writing