PPC Specialist

You will be responsible for developing, implementing, and optimizing Google Ads campaigns with a focus on achieving E-commerce Sales. This will involve conducting thorough keyword research and competitor analysis to identify growth opportunities. Your role will also include creating compelling ad copy and design strategies to improve click-through rates (CTR) and conversion rates. Monitoring campaign performance and making data-driven decisions for continuous improvement will be crucial. Effective management of budgets to maximize return on investment (ROI) while minimizing wasted spend will be a key aspect of your responsibilities. You will utilize tools like Google Analytics to track and report on campaign performance. Staying updated with Google Ads policies, algorithm changes, and digital marketing trends will be essential. Conducting A/B testing on ads, landing pages, and targeting strategies to enhance performance will also be part of your role. Collaboration with internal teams to align campaigns with overall marketing goals is expected. The qualifications for this position include a minimum of 3+ years of hands-on experience managing various types of Google Ads campaigns (Search, Display, Shopping, Pmax, etc.). Strong knowledge of Google Ads Manager and related tools such as Keyword Planner, Google Analytics, and Data Studio is required. A proven track record of achieving measurable results and ROI is essential. Expertise in campaign optimization, bidding strategies, audience targeting, landing page optimization, and conversion rate strategies is necessary. An analytical mindset with the ability to interpret data and derive actionable insights is crucial. While certification in Google Ads is preferred, it is not mandatory. Excellent communication and organizational skills are also important for this role. This is a full-time position with day and morning shifts. The work location is in person at Ahmedabad (Makarba).,