PPC Specialist

Company Description

360 Realtors LLP is a leading real estate advisory firm in India, known for its principles of trust, transparency, and technology. We offer professional and personalized services to clients looking to buy and sell properties across residential, commercial, and retail segments. Our experienced team is dedicated to helping clients achieve their real estate goals. Stay connected with us for the latest market trends, listings, and opportunities.

Role Description

This is a full-time, on-site role for a PPC Specialist, located in Gurugram. The PPC Specialist will be responsible for managing and optimizing pay-per-click campaigns across different platforms. Daily tasks include keyword research, ad creation, bid management, performance tracking, and reporting. The role also involves collaborating with the marketing team to enhance overall digital marketing strategies and achieve business objectives.

Key Responsibilities:

Plan, execute, and manage PPC campaigns on Google Ads, Display, and Social Media platforms.

Conduct keyword research, competitor analysis, and audience targeting.

Optimize ad copies, landing pages, and bidding strategies to maximize ROI.

Monitor daily budgets, performance metrics (CTR, CPC, CPA), and overall campaign effectiveness.

Prepare weekly and monthly performance reports.

Stay updated with the latest PPC trends, tools, and Google Ads policies.

Requirements:

• Minimum 2 years of experience in PPC campaign management.
• Strong knowledge of Google Ads, Bing Ads, and social advertising platforms.
• Hands-on experience with campaign optimization, remarketing lists, ad rank, quality score, and conversion tracking.
• Good communication and analytical skills.
• Certification in Google Ads (preferred, not mandatory).