PPC Specialist

1 - 2 years

3 - 4 Lacs

Posted:16 hours ago| Platform: Naukri logo

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Job Type

Full Time

Job Description

Roles and Responsibilities

  • Develop and execute comprehensive PPC strategies across Google Ads, Facebook Ads, Meta Ads, Instagram Ads, LinkedIn Ads, and YouTube Ads to drive conversions and sales.
  • Conduct keyword research to optimize ad copy and landing pages for maximum ROI.
  • Monitor campaign performance using analytics tools like Google Analytics and provide regular reporting on key metrics such as CPA, CPC, CPM, etc.
  • Collaborate with cross-functional teams (e.g., SEO, Content) to ensure alignment of marketing efforts.
  • Stay up-to-date with industry trends and best practices in pay-per-click advertising.

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