PPC Paid Media Specialist

About the Role

We are seeking a highly skilled and results-driven PPC Paid Media Specialist to manage and optimize paid advertising campaigns across multiple platforms. The ideal candidate will have hands-on experience in creating, executing, and analyzing PPC campaigns to maximize ROI, drive traffic, and generate quality leads.

Key Responsibilities

• Plan, build, and manage PPC campaigns across platforms (Google Ads, Bing Ads, Meta Ads, LinkedIn Ads, etc.).
• Conduct keyword research, audience targeting, and competitive analysis to optimize campaigns.
• Write compelling ad copy and collaborate with the creative team for ad creatives.
• Monitor and analyze campaign performance metrics (CTR, CPC, CPA, ROAS, etc.).
• Optimize campaigns for conversions and cost efficiency through A/B testing and bid strategies.
• Track and report on campaign performance, providing actionable insights and recommendations.
• Stay updated with paid media trends, platform updates, and industry best practices.
• Collaborate with SEO, content, and marketing teams to ensure alignment of paid media strategy with overall marketing goals.

Qualifications & Skills

• Proven experience as a PPC Specialist / Paid Media Specialist (minimum 4 years).
• Strong knowledge of Google Ads, Meta Ads Manager, and other paid platforms.
• Experience with Google Analytics (GA4), Tag Manager, and conversion tracking setup.
• Proficiency in keyword research and campaign management tools (SEMrush, Ahrefs, etc. is a plus).
• Strong analytical and data-driven mindset.
• Excellent communication skills and ability to present performance reports.
• Google Ads / Meta Blueprint certifications are a plus.

Job Type: Full-time

Pay: ₹35,000.00 - ₹70,000.00 per month

Benefits:

• Health insurance

Experience:

• total work: 2 years (Preferred)

Work Location: In person