PPC & Meta Ads Executive

Job Title: PPC & Meta Ads Executive

Company: AbyM Technology Pvt. Ltd.
Location: Noida (On-site)
Experience: 1–2 Years
Employment Type: Full-Time

About AbyM Technology Pvt. Ltd.

AbyM Technology is a fast-growing IT solutions provider offering innovative software development, digital transformation, and technology-driven marketing services. We work with startups, SMEs, and enterprises to build scalable digital solutions and drive measurable growth.

Job Overview:

We are looking for a data-driven and creative PPC & Meta Ads Executive with 1–2 years of hands-on experience in managing paid media campaigns across Google Ads, Facebook, and Instagram. You will be part of our digital marketing team, focused on optimizing ad performance, generating quality leads, and achieving campaign goals for internal and client projects.

Key Responsibilities: PPC (Google Ads):

• Plan, execute, and manage PPC campaigns on Google Search, Display, and YouTube.
• Conduct keyword research, ad copywriting, and A/B testing of ads.
• Optimize bidding strategies, Quality Scores, CTR, and conversion rates.
• Track and analyze campaign performance using Google Ads and Google Analytics.
• Create weekly/monthly reports to showcase campaign performance and ROI.

Meta Ads (Facebook & Instagram):

• Design and manage ad campaigns across Meta platforms (Facebook, Instagram, Messenger).
• Define audience targeting, retargeting, and lookalike audiences using Meta Ads Manager.
• Collaborate with designers for creative assets (banners, videos, carousels).
• Monitor daily ad performance and implement optimization strategies to reduce CPL/CPA.
• Set up pixel tracking and conversion events using Meta Pixel and Events Manager. General Responsibilities:
• Maintain campaign documentation and report performance insights to stakeholders.
• Stay updated with the latest trends and platform changes in digital advertising.
• Coordinate with the content, design, and tech teams for smooth campaign execution.

Key Skills Required:

• 1–2 years of hands-on experience in managing Google Ads & Meta Ads campaigns.
• Strong understanding of performance marketing, CPC/CPM models, and conversion tracking.
• Experience with Google Analytics, Meta Pixel, and UTM parameters.
• Familiarity with ad creatives, landing pages, and CRO best practices.
• Excellent analytical and communication skills.
• Certification in Google Ads or Meta Blueprint (preferred, not mandatory).

Job Types: Full-time, Permanent

Pay: From ₹18,000.00 per month

Schedule:

• Day shift

Work Location: In person