PPC Manager/ Sr. PPC Executive

Job Description

We are seeking a skilled PPC Manager to join our dynamic team! Key Responsibilities Plan, implement, and oversee PPC campaigns across platforms like Google Ads, Bing Ads, and Meta. Conduct in-depth keyword research, audience targeting, and competitor analysis for optimal campaign performance. Craft engaging ad copy and visuals that align with strategic business objectives. Monitor and analyze key performance metrics (CTR, CPC, CPA, ROAS) to identify and execute data-driven improvements. Perform A/B testing on ads and landing pages to enhance conversion rates. Manage advertising budgets effectively to maximize ROI. Prepare detailed campaign performance reports and provide actionable insights for continuous improvement. Stay informed about industry developments and emerging PPC strategies. Collaborate closely with design, content, and SEO teams to ensure a unified marketing approach. Ensure adherence to platform policies and maintain campaign quality standards. Essential Skills & Expertise Proven experience managing campaigns on platforms such as Google Ads, Bing Ads, and social media channels. Strong proficiency in keyword research tools and audience segmentation techniques. Familiarity with analytics platforms like Google Analytics and effective use of conversion tracking. Hands-on experience with A/B testing to refine ad and landing page performance. Excellent analytical skills, with the ability to extract actionable insights from campaign data. Budget management expertise to meet and exceed campaign objectives. Clear and concise communication skills for presenting findings and recommendations to stakeholders. Show more Show less