PPC Expert

Job Title: PPC Expert (Search, Display, Shopping Ads)

Location:

Experience Required:

Job Overview:

PPC Expert

Key Responsibilities:

• Campaign Management:

  Set up, manage, and optimize

  Search Ads

  ,

  Display Ads

  , and

  Shopping Ads

  for clients in the US and Canada.

• Performance Analysis:

  Analyze key metrics (CTR, CPC, ROI, Conversion Rate) and optimize campaigns to achieve the best possible results.

• Strategy Development:

  Develop and implement strategies that meet client goals, while staying within budget.

• Client Reporting:

  Provide regular updates and detailed performance reports to clients.

• A/B Testing:

  Conduct A/B testing for ad copy, landing pages, and bidding strategies to improve campaign performance.

• Keyword Research:

  Conduct thorough keyword research and analysis to ensure optimal ad targeting.

• Competitive Analysis:

  Stay up-to-date on industry trends, competitor strategies, and best practices to maintain a competitive edge.

• Budget Management:

  Oversee and manage client budgets to ensure efficient spending and optimal campaign performance.

Qualifications:

• Experience:

  Minimum 3 years of experience managing PPC campaigns, particularly for US and Canadian clients.

• PPC Platforms:

  Hands-on experience with

  Google Ads

  ,

  Microsoft Advertising (Bing Ads)

  ,

  Facebook Ads

  , and

  Google Shopping

  .

• Skills:

  Strong analytical skills and experience with Google Analytics, Excel, and other PPC reporting tools.

• Communication:

  Fluent in

  English

  , with excellent written and verbal communication skills. Ability to explain complex concepts to clients in simple terms.

• Certifications:

  Google Ads certification or other relevant PPC certifications are a plus.

• Attention to Detail:

  High attention to detail and ability to work with minimal supervision.

• Problem-Solving:

  Proactive problem-solver with a results-oriented mindset.

Additional Benefits:

• Opportunity to work with international clients in a fast-paced, growing company.
• Professional development and training opportunities.

How to Apply:

If you are passionate about digital advertising, have a strong track record of success, and are ready to take on new challenges, please send your resume and portfolio of recent PPC campaigns to HR@digicorns.com.