3 - 7 years

0 Lacs

Posted:4 days ago| Platform: Shine logo

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Job Type

Full Time

Job Description

You will be responsible for driving traffic, generating leads, and maximizing the ROI of digital ad campaigns. The candidate should be proactive, data-driven, and have strong communication skills in English, both written and verbal. - Campaign Management: Set up, manage, and optimize Search Ads, Display Ads, and Shopping Ads for clients in the US and Canada. - Performance Analysis: Analyze key metrics (CTR, CPC, ROI, Conversion Rate) and optimize campaigns to achieve the best possible results. - Strategy Development: Develop and implement strategies that meet client goals, while staying within budget. - Client Reporting: Provide regular updates and detailed performance reports to clients. - A/B Testing: Conduct A/B testing for ad copy, landing pages, and bidding strategies to improve campaign performance. - Keyword Research: Conduct thorough keyword research and analysis to ensure optimal ad targeting. - Competitive Analysis: Stay up-to-date on industry trends, competitor strategies, and best practices to maintain a competitive edge. - Budget Management: Oversee and manage client budgets to ensure efficient spending and optimal campaign performance. - Experience: Minimum 3 years of experience managing PPC campaigns, particularly for US and Canadian clients. - PPC Platforms: Hands-on experience with Google Ads, Microsoft Advertising (Bing Ads), Facebook Ads, and Google Shopping. - Skills: Strong analytical skills and experience with Google Analytics, Excel, and other PPC reporting tools. - Communication: Fluent in English, with excellent written and verbal communication skills. Ability to explain complex concepts to clients in simple terms. - Certifications: Google Ads certification or other relevant PPC certifications are a plus. - Attention to Detail: High attention to detail and ability to work with minimal supervision. - Problem-Solving: Proactive problem-solver with a results-oriented mindset. Opportunity to work with international clients in a fast-paced, growing company. Professional development and training opportunities.,

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