PPC Executive

Company Description

Vrinsoft Technology Pvt Ltd is the leading Mobile App Development Company in India, committed to client success for over 15 years. Featured on Clutch 2025, our expertise spans AI/ML, Digital Transformation, Flutter, React, Custom Apps, and more. With a team of 200+ professionals, we deliver reliable solutions to clients across the USA, UK, Canada, Australia, Germany, UAE, and other key regions. Our team has developed over 2,000 apps across industries including retail, healthcare, fintech, and logistics, ensuring a smooth and effective app development experience for every client.

Role Description

This is a full-time on-site role for a PPC Executive located in Ahmedabad. The PPC Executive will be responsible for managing and optimizing pay-per-click campaigns across various platforms. Daily tasks include keyword research, ad creation, bid management, performance monitoring, and generating reports. The role also involves analyzing performance data to make informed decisions, ensuring campaign objectives are met, and collaborating with the marketing team to align strategies.

Experience : 3+ Years,

Proven experience of working with IT Company,

Immediate Joiners Preferred.

Roles and Responsibilities

-Assist with and eventually take ownership of a variety of paid media efforts (Google Ads, Paid Social, etc), such as keyword expansion, bid optimization, campaign strategy, ad copy testing, remarketing, and more.

-Launch & scale growth marketing campaigns (high intent search campaigns, account-based marketing, prospecting, funnel/nurture optimization, conversion rate optimization)

-Report on campaign efforts (Conversions, Qualified Leads, A/B tests, etc.)

-Research & explore new channels to expand marketing efforts

-Take a data-driven approach to campaign optimization while also understanding the importance of brand building & becoming an industry leader

-Facilitate industry partnership media buys (audience targeting, asset delivery, etc.)

-Keep up with the latest in digital marketing (trends, new platforms, privacy, etc.)

Required skills and Experience

-2 years experience with lead/demand generation at a digital marketing agency, in tech, or B2B.

-PPC Experience - Paid Search / SEM (Google Ads + Editor, Microsoft Ads), Paid Social (Facebook Ads, LinkedIn Ads, Twitter Ads), Display Ads / Remarketing, etc.

-Ability to blend quantitative data with qualitative data to optimize campaign performance

-A/B testing methodologies (ad copy, display ads, social ads, landing pages, etc)

-Collaborate, share, and receive feedback from multiple teams (design, sales, product, etc) to ensure campaign alignment

-Detail-oriented, results-driven & proactive - continuously providing ideas, feedback and results to further growth marketing efforts.

Qualifications

• Experience with PPC management and bid management tools
• Skills in keyword research, ad creation, and performance monitoring
• Proficiency in data analysis and generating performance reports
• Strong understanding of digital marketing and campaign optimization
• Excellent analytical and problem-solving abilities
• Strong communication and teamwork skills
• Familiarity with Google Ads and other PPC platforms
• Bachelor's degree in Marketing, Business, or related field