PPC Executive

Savitara Infotel

3 years

0 Lacs

ahmedabad gujarat india

Posted:1 day ago| Platform:

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Skills Required

marketing ads strategy video research targeting analyze reports analytics design content retargeting tracking seo communication certifications

Work Mode

On-site

Job Type

Full Time

Job Description

results-driven Digital Marketing Specialist

Key Responsibilities

Plan, execute, and manage
Meta Ads (Facebook & Instagram Ads)
and
Google Ads
campaigns (Search, Display, Video, and Performance Max).
Conduct
keyword research, audience targeting, and competitor analysis
to maximize ad reach and relevance.
Optimize campaigns for
CTR, CPC, ROAS, and Lead Generation
.
Perform
A/B testing
on creatives, ad copies, landing pages, and CTAs.
Monitor, analyze, and prepare reports on campaign performance using
Google Analytics, Ads Manager, and other tools
.
Stay updated with the latest
digital marketing trends, Meta Ads policies, and Google Ads best practices
.
Collaborate with the
design and content teams
to develop high-performing creatives.
Manage
ad budgets
effectively and scale campaigns based on performance.

Qualifications

Minimum
3 years of hands-on experience
in
Meta Ads and Google Ads campaign management
.
Strong expertise in
Search Ads, Display Ads, Video Ads, and Retargeting campaigns
.
Proficiency in
Google Analytics, Tag Manager, and Conversion Tracking setup
.
Experience with
SEO, SEM, and email marketing
is a plus.
Excellent
communication, analytical, and problem-solving skills
.
Bachelor’s degree in
Marketing, Communications, or related field
.
Certifications in
Google Ads and Meta Blueprint
preferred.

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