PPC Executive

Location: Kirti Nagar, New Delhi (On-Site)
5 Days Working

About the Role:

We are seeking a highly skilled and detail-oriented PPC Specialist to join our performance marketing team. The ideal candidate will be responsible for managing and optimizing pay-per-click advertising campaigns across platforms like Google Ads and Meta Ads to drive high-quality traffic, conversions, and ROI for our clients.

Key Responsibilities:

• Plan, execute, and optimize paid search and display campaigns across Google Ads, Meta (Facebook & Instagram), and other relevant platforms.
• Conduct keyword research, ad copywriting, bid management, and performance analysis.
• Regularly monitor, analyze, and report on campaign performance with actionable insights.
• Utilize tools like Google Ads Editor for bulk operations and campaign structuring.
• Implement A/B testing strategies for ad creatives and landing pages.
• Stay updated with platform changes, PPC trends, and industry updates.
• Collaborate with the design, content, and strategy teams for better campaign performance.
• Handle both Lead Generation and E-commerce campaign objectives.

Requirements:

• 2–4 years of proven experience in managing PPC campaigns.
• Hands-on experience with Google Ads Editor and bulk campaign management.
• Strong analytical skills and proficiency in tools like Google Analytics, Google Tag Manager, and Data Studio.
• Experience with both Search & Display campaigns.
• Good understanding of retargeting, audience segmentation, and conversion tracking.
• Ability to manage multiple client accounts and meet deadlines.

Preferred Skills:

• Experience with Meta Ads (Facebook & Instagram).
• Google Ads and Meta certifications are a plus.
• Prior agency experience is preferred.

Why Join InstaServ?

• Work with a fast-paced, performance-driven team.
• Transparent work culture with growth opportunities.
• Exciting client portfolio and challenging campaigns.

Job Types: Full-time, Permanent

Pay: ₹25,000.00 - ₹50,000.00 per month

Benefits:

• Paid sick time

Schedule:

• Day shift
• Fixed shift
• Monday to Friday

Work Location: In person