PG India - Senior Director- Media Planning

1 - 4 years

3 - 6 Lacs

Posted:3 weeks ago| Platform: Naukri logo

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Job Type

Full Time

Job Description

Company description With a history that dates back over 80 years, Starcom is a global communications planning and media leader
  • We are an agency still grounded in our founding principle that understanding people is at centre of all we do
  • Each day, we apply this belief to harness the transformative power of data and technology to inspire individuals and move businesses forward
  • With more than 7,000 employees worldwide,Starcom partners with the worlds leading marketers and new establishment brands, including Bank of America, Best Buy, Coca-Cola, Kellogg Company, KraftHeinz, Novartis, P&G, Samsung, Visa and more
  • Starcom is part of Publicis Media within Publicis Groupe, one of the world s leading communication groups
  • Overview Owning up media planning and delivery for key account Day to day client servicing, optimization of on-going campaigns and coordinating between the client and internal teams Manage the day-to-day implementation, optimization, and performance of on-going campaigns
  • Assist in strategic analysis of campaigns Manage day-to-day client interaction along with the final plan presentation to the client Owning up brand and individual KPI s to drive business goals To supervise and design media plans using appropriate media tools
  • To create culture of innovation and have all contribute to creative media solutions
  • To proactively provide inputs/ directions to client and be responsive for client needs Facilitate development of team members through on the-job coaching and initiate developmental training
  • To ensure smooth team functioning and timely resolution of team conflicts Qualifications 1-4 years experience in similar field Previous experience of working with a digital media agency Managed end to end Digital Media Planning campaigns Platform knowledge Facebook, Google, Programmatic, Publishers Good vendor relations Should have managed a team of individual multi-functional individuals Additional information Developing Media Strategy to achieve respective brand s objectives Planning, implementing & execution of the campaigns Overall account management- suggesting digital innovations, brand & campaign strategy, performance reviews, managing the respective stakeholders Manage complex projects with an ability to handle multiple projects at a time Set and meet deadlines for self as well as others Abreast with industry trends and innovations to drive thought leadership in business
  • Media dashboard experience Adwords, Dv360, Facebook Analytically bent with Creative mindset
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