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Epsilon Data Management
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PG India - Director

PG India - Director

Epsilon Data Management

5 - 10 years

7 - 12 Lacs

gurugram

Posted:None| Platform:

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Skills Required

training social media banking manager technology director sem budgeting digital marketing forecasting principal

Work Mode

Work from Office

Job Type

Full Time

Job Description

Company description With a history that dates back over 80 years, Starcom is a global communications planning and media leader

We are an agency still grounded in our founding principle that understanding people is at centre of all we do

Each day, we apply this belief to harness the transformative power of data and technology to inspire individuals and move businesses forward

With more than 7,000 employees worldwide, Starcom partners with the worlds leading marketers and new establishment brands, including Bank of America, Best Buy, Coca-Cola, Kellogg Company, KraftHeinz, Novartis, P&G, Samsung, Visa and more

Starcom is part of Publicis Media within Publicis Groupe, one of the world s leading communications groups

Responsibilities Work on projects on Paid Media- SEM, Display, Social media, DV 360 on different clients Analyse, track and optimize on an ongoing activities basis effective benchmark for measuring the campaigns performance including keyword/placement bids, account daily/monthly budget caps, impression share, quality score, CTR, conversion rate and other important metrics and proactively make strategic recommendations to meet campaign goals and improve performance

Assistance to domain seniors in studying & forecasting market needs, planning & executing product launches and campaigns

Preparing of the Monthly, Quarterly & yearly digital performance with various Media & Brand team Reviewing the new technologies and keeping updated at the forefront for developments in Digital marketing Study competition and recommend /implement changes to gain edge above competition Evaluate best practices implemented in Search, mobile or display by the teams on the various accounts and provide training to the juniors on the same

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PG India - Director