Personal Branding Specialist

Job Description: Personal Branding Specialist for Coaches & Trainers

Location: Indore

Job Type: Full time

Experience: 2-5 years

About Us

We are a growing coaching/training business focused on transformational work for

individuals and organizations. We're looking to elevate our personal brand presence

through thoughtful, values-based positioning, strong storytelling, and aligned content

strategy.

Our mission is to connect with our ideal audience more authentically and consistently

across platforms.

Role Overview

You will lead the strategy and execution of our personal branding efforts across digital

platforms. This includes defining brand voice, refining our messaging, building a compelling

online identity, and supporting visibility through strategic content and positioning.

Key Responsibilities

 Conduct a brand discovery and clarity session to extract voice, story, and values

 Craft/update LinkedIn profile, bio, website copy, and speaker one-pager

 Develop a personal brand blueprint (tone, audience, messaging pillars, elevator pitch)

 Recommend or oversee visual branding (colors, fonts, layout guidance – optional)

 Guide content strategy for thought leadership (posts, articles, reels, or short videos)

 Create or supervise brand assets (Canva templates, slides, banners, PDFs)

 Monitor and guide consistency across platforms (LinkedIn, Instagram, website)

 Optionally support or collaborate on lead magnets, email sequences, or media kits

Ideal Candidate Has:

 Proven experience in personal branding for coaches, trainers, consultants, or creators

 Strong copywriting & storytelling ability

 Familiarity with coaching language, thought leadership, and service-based businesses

 Knowledge of LinkedIn, Canva, Notion, and/or other content planning tools

 Understanding of audience psychology, client personas, and content strategy

 Empathetic, collaborative, and a good listener — you help draw out someone’s

authentic voice

 Portfolio or before/after samples (please share links if possible)

Preferred (But Not Required):

 Background in psychology, coaching, marketing, or communications

 Experience with Story Brand, Archetypes, or Branding Frameworks

 Design tools (Canva, Adobe Express, Figma) or light video editing

 Previous work in transformational, well-being, or education sectors

To Apply:

Send the following to [hr@systostechnology.com ]:

• A short note on why you're interested
• Links to relevant work or portfolio
• 1–2 case studies or examples (if available)
• Your availability and rate or pricing model

We’re especially excited to meet people who are:

 Purpose-driven

 Curious and values-aligned

 Eager to grow with a coach who's growing their influence and impact

Job Type: Full-time

Pay: ₹12,000.00 - ₹20,000.00 per month

Work Location: In person

Application Deadline: 30/07/2025