Performance Marketing Specialists

Performance Marketing Specialist [Google Ads, Meta Ads]

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🔍 About the Role

results-driven Performance Marketing Specialist

🎯 Key Responsibilities

Strategy & Execution

• Develop and implement performance marketing strategies across Paid Search (PPC), Social Media Ads, Display, and SEO

Campaign Management

• Plan, launch, monitor, and manage daily digital advertising campaigns
• Handle budget allocation, bidding strategies, and campaign pacing

Optimization & Testing

• Conduct A/B testing across ads and landing pages
• Analyze marketing funnels and optimize for improved CTR, conversion rates, and reduced CPA

Data Analysis & Reporting

• Track and analyze KPIs using tools like Google Analytics
• Prepare performance reports and share actionable insights with stakeholders

Cross-functional Collaboration

• Work closely with creative, content, and analytics teams to align messaging and assets

Trend Monitoring

• Stay updated with the latest digital marketing trends, platforms, and best practices

✅ Required Skills & Qualifications

Experience

• Proven experience in performance marketing with a strong track record of improving ROI

Technical Expertise

• Hands-on experience with Google Ads, Google Analytics, Facebook Ads Manager, and other ad platforms

Analytical Skills

• Strong ability to interpret data, identify trends, and make data-driven decisions

Digital Marketing Knowledge

• Solid understanding of SEO/SEM, Conversion Rate Optimization (CRO), attribution models, and tracking mechanisms

Soft Skills

• Excellent communication and presentation skills
• Strong project management and strategic thinking abilities
• Comfortable working in a fast-paced, performance-oriented environment

🎓 Education

• Bachelor’s degree in Marketing, Business, or a related field