Performance Marketing Specialist

Performance Marketing Specialist Job Description

Position Title: Performance Marketing Specialist

Department: Marketing

Experience: 8-12years

Location: Noida Sector-62

Employment Type: Full-time

Job Overview

The Performance Marketing Manager is tasked with creating, executing, and enhancing marketing campaigns across digital platforms. This role demands a strategic thinker with strong analytical capabilities, who can drive growth through data-informed decisions and innovative marketing tactics.

Key ResponsibilitiesStrategy Development

• Develop and execute performance marketing strategies to achieve business goals.
• Define key performance indicators (KPIs) and set performance targets for marketing campaigns.

Campaign Management

• Manage and optimize paid marketing campaigns on platforms such as Google Ads, Facebook Ads, Instagram, and LinkedIn.
• Ensure campaigns are aligned with overall marketing objectives and brand guidelines.

Data Analysis and Reporting

• Analyze campaign performance data to identify trends, insights, and areas for improvement.
• Provide regular performance reports to senior management, highlighting key metrics and ROI.

Budget Management

• Allocate and manage the marketing budget effectively to maximize ROI.
• Track and report on spending to ensure campaigns remain within budget.

Collaboration

• Work closely with creative and content teams to develop compelling ad creatives and messaging.
• Coordinate with other marketing functions, such as SEO, social media, and email marketing, to ensure cohesive campaign execution.

Market Research

• Stay updated on the latest digital marketing trends, technologies, and best practices.
• Conduct competitive analysis to identify opportunities and threats in the market.

Optimization

• Continuously test and optimize campaigns for better performance (e.g., A/B testing, audience segmentation).
• Implement data-driven adjustments to improve conversion rates and reduce customer acquisition costs.

Qualifications

• Bachelor’s degree in Marketing, Business, or a related field.
• Minimum 10 years of performance or digital marketing experience.
• Proven experience managing and optimizing campaigns on Google Ads, Facebook Ads, and other digital platforms.
• Strong analytical skills and proficiency in data analysis tools (e.g., Google Analytics, Excel).
• Excellent understanding of SEO, SEM, PPC, and other digital marketing strategies.
• Creative mindset with the ability to generate innovative marketing ideas.
• Strong communication and collaboration skills.
• Experience with marketing automation tools and CRM systems is a plus.
• Certifications in Google Ads, Facebook Blueprint, or related fields are preferred.

Key Skills

• Analytical Skills: Ability to interpret data and make data-driven decisions.
• Technical Proficiency: Knowledge of various digital advertising platforms and tools.
• Creativity: Ability to develop engaging and effective ad creatives.
• Project Management: Strong organizational skills to manage multiple campaigns simultaneously.
• Communication: Excellent verbal and written communication skills.
• Collaboration: Ability to work effectively with cross-functional teams.

Salary

• Competitive salary based on experience and qualifications.

Apply Now: Swastipriya.Singh@voiptechsolutions.com
Contact: +91 78942 80219

Job Type: Full-time

Pay: ₹40,000.00 - ₹100,000.00 per month

Benefits:

• Provident Fund

Experience:

• 12Years: 8 years (Preferred)

Location:

• Noida Sector 62, Noida, Uttar Pradesh (Preferred)

Work Location: In person