Performance Marketing Specialist

We are looking for a highly skilled Performance Marketer to lead our paid marketing efforts across Meta, Google, and other digital platforms. If you have a passion for data, performance metrics, and scaling ad campaigns, this role is for you. Key Responsibilities Plan, execute, and optimize paid marketing campaigns (Meta Ads, Google Ads, YouTube, etc.). Monitor and analyze key metrics like ROAS, CTR, CPA, and conversion rates. Conduct A/B testing for creatives, copies, and targeting strategies. Collaborate with content/design teams for ad creatives. Identify growth opportunities and new paid channels. Prepare performance reports and actionable insights using tools like Google Analytics and Meta Ads Manager. Qualifications 2+ years of experience in performance marketing or paid media roles. Strong knowledge of digital advertising platforms (Meta, Google, YouTube, etc.). Hands-on experience with campaign budgeting, scaling, and optimization. Proficiency in analytics tools (Google Analytics, Meta Ads Manager, Excel/Sheets). Strong communication and strategic thinking skills. Experience in e-commerce/D2C/healthcare industry is a plus. Benefits Competitive salary + performance-based bonuses Flexible work schedule or hybrid/remote option Work with a growing D2C/healthcare brand Employee discounts Skill development and growth opportunities Job Types: Full-time, Permanent Pay: ₹15,000.00 - ₹30,000.00 per month Benefits: Flexible schedule Paid sick time Schedule: Day shift Morning shift Supplemental Pay: Performance bonus Experience: Performance marketing: 1 year (Preferred) Work Location: In person