Performance Marketing Specialist

We are seeking a creative and results-driven Performance Marketer to join our dynamic team. The ideal candidate will have hands-on experience in managing and scaling campaigns across Meta platforms (Facebook & Instagram) and a solid understanding of Social Media Marketing (SMM) strategies. Additional experience in Google Ads and SEO will be considered a strong advantage.

Key Responsibilities:

• Manage and grow social media channels (Facebook, Instagram, LinkedIn, etc.) with consistent content planning, posting, and engagement.
• Build and manage a monthly content calendar in alignment with the marketing strategy.
• Write engaging captions and coordinate with designers for high-quality visual content.
• Schedule and publish posts across social platforms (Facebook, Instagram, LinkedIn, etc.) using scheduling tools.
• Plan, create, and execute high-performing Meta Ads campaigns for lead generation, sales, and brand awareness.
• Monitor ad performance and optimize campaigns based on data-driven insights to achieve KPIs.
• Prepare performance reports using Meta Ads Manager and analytics tools.
• Stay updated with the latest trends, platform updates, and algorithm changes.
• (Add-on) Run and optimize basic Google Ads campaigns (Search & Display).
• (Add-on) Collaborate with SEO team for basic on-page SEO improvements and organic growth.

Key Skills & Qualifications:

Must-Have:

• Proven experience in Meta Ads (Facebook & Instagram Ads).
• Deep understanding of SMM strategies (organic + paid).
• Strong knowledge of Meta Ads Manager, audience targeting, pixel integration, and retargeting.

Soft Skills:

• Creative thinking and problem-solving ability.
• Good communication and teamwork skills.
• Ability to work independently and meet deadlines.

Job Types: Full-time, Permanent

Pay: ₹22,000.00 - ₹35,000.00 per month

Benefits:

• Provident Fund

Work Location: In person