Digital Marketing Specialist

We are looking for a Google Ads & Social Media Marketing Specialist to join our team and drive successful online marketing campaigns. Key Responsibilities Plan, create, and manage Meta Ads (Facebook and Instagram) & Google Ads campaigns (Search, Display, Shopping, and YouTube). Optimize campaigns to improve ROI, increase conversions, and reduce cost-per-click (CPC). Conduct keyword research, competitor analysis, and audience targeting. Develop and execute social media marketing strategies across platforms like Facebook, Instagram, LinkedIn, and Twitter. Manage and optimize paid social media campaigns (Meta Ads, LinkedIn Ads, etc.). Monitor analytics, generate reports, and provide insights to improve campaign performance. Create compelling ad copies, A/B test creatives, and refine targeting strategies. Stay updated on industry trends, algorithm changes, and best practices. Requirements Proven experience in Google Ads and Paid Social Media Marketing. Strong understanding of PPC, audience targeting, and bid strategies. Hands-on experience with Google Analytics, Google Tag Manager, and Facebook Pixel. Knowledge of SEO, content marketing, and conversion rate optimization is a plus. Ability to analyze data and make data-driven decisions. Strong communication and teamwork skills. Job Types: Full-time, Permanent Pay: Up to ₹35,000.00 per month Schedule: Day shift Supplemental Pay: Yearly bonus Ability to commute/relocate: Vadodara, Vadodara, Gujarat: Reliably commute or planning to relocate before starting work (Preferred) Experience: Google Ads: 1 year (Required) Meta ads: 1 year (Required) Work Location: In person