Performance Marketing Specialist

5 - 10 years

9 - 12 Lacs

Posted:1 day ago| Platform: Naukri logo

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Job Type

Full Time

Job Description

About the Role:

We are looking for a results-driven Performance Marketer with deep experience in paid acquisition for SaaS, mobile apps, and B2C brands. The ideal candidate has a strong agency background and a proven ability to scale ROI-focused campaigns across Google, Meta, LinkedIn, and YouTube. This role will own end-to-end performance strategy, execution, optimisation, and reporting.

Role & responsibilities:

  • Plan, execute, and optimise paid campaigns for lead generation and revenue growth
  • Manage Google Ads across Search, Display, Performance Max, and YouTube
  • Run and optimise campaigns on Meta Ads and LinkedIn Ads
  • Develop keyword strategies, audience segments, and conversion funnels
  • Build high-converting landing pages with clear messaging, USPs, and CTAs
  • Track and analyse daily performance metrics including CAC, CPL, and ROAS
  • Conduct A/B tests across ad creatives, copy, and audience groups
  • Collaborate with designers to produce impactful creatives
  • Set up remarketing campaigns and automation workflows
  • Prepare weekly/monthly performance reports with insights and recommendations

Preferred candidate profile

  • 5+ years of hands-on experience in performance marketing
  • Proven success in managing and scaling high-budget paid campaigns
  • Strong analytical, data-driven, and experimentation mindset
  • Proficiency with tools such as Google Analytics, Tag Manager, Hotjar, HubSpot, Zoho Campaigns, etc.
  • Ability to improve funnel performance and optimise conversions
  • Experience in SaaS or digital marketing agencies is a strong advantage

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