Performance marketing specialist

Job Title: Performance Marketing Head

Reports to: CEO/CMO

Location: Delhi

Job Type: Full-time

About Us:

Fitspire is a D2C health and wellness brand, empowering individuals to achieve their fitness goals without sacrificing the taste through high-quality various range of protein supplements and wellness products. We're looking for a seasoned Performance Marketing Head to lead our digital marketing efforts and drive business growth.

Job Summary:

We're seeking an experienced Performance Marketing Head to develop and execute data-driven marketing strategies across Meta and Google Ads, leveraging our Shopify website. The ideal candidate will have expertise in performance marketing, digital advertising, and e-commerce, with a proven track record of driving conversions, revenue growth, and ROI optimization.

Key Responsibilities:

1. Meta and Google Ads Management:

- Develop and execute paid advertising strategies across Meta (Facebook, Instagram) and Google Ads.

- Manage ad budgets, bidding strategies, and campaign optimization.

- Ensure seamless integration with Shopify website.

2. Performance Marketing Strategy:

- Analyze market trends, consumer behavior, and competitor activity.

- Develop data-driven marketing plans to drive conversions, revenue, and customer acquisition.

3. Campaign Optimization:

- Monitor campaign performance, identify areas for improvement, and implement optimizations.

- Conduct A/B testing to enhance ad creatives, targeting, and bidding strategies.

4. Team Management:

- Ensure collaboration with cross-functional teams (creative, analytics, sales).

5. Analytics and Reporting:

- Track and analyze key performance indicators (KPIs) such as ROAS, CAC, RTO and conversion rates.

- Provide regular reporting and insights to stakeholders.

Requirements:

1. 5+ years of experience in Consumer brand performance marketing only , digital advertising, or e-commerce.

2. Proven expertise in Meta and Google Ads, with experience managing large-scale campaigns for consumer brands .

3. Strong understanding of Shopify platform and e-commerce marketing.

4. Data-driven mindset with excellent analytical and problem-solving skills.

5. Leadership experience, with ability to manage and mentor teams / agencies if any .

6. Excellent communication and project management skills.

Nice to Have:

1. Experience in health and wellness industry.

2. Knowledge of attribution modeling and marketing mix modeling.

3. Familiarity with marketing automation tools and CRM systems& affiliate’s marketing .

What We Offer:

1. Competitive salary and performance-based bonuses.

2. Opportunities for professional growth and development.

3. Collaborative and dynamic work environment.

4. Flexible work arrangements.

5. ⁠open to work for 6days a week with no hybrid mode

If you're a motivated and results-driven performance marketer with a passion for health and wellness, we'd love to hear from you!

Job Type: Full-time

Pay: ₹30,000.00 - ₹70,000.00 per month

Benefits:

• Provident Fund

Schedule:

• Day shift

Work Location: In person