Performance Marketing Specialist (Meta, Google Ads)

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Solvix Technologies Pvt. Ltd.: Pioneering Solutions, Together!

At Solvix Technologies, we craft innovative IT and digital marketing solutions that help businesses grow smarter. From custom web and app development to performance-driven marketing, we turn ideas into scalable results. Join our agile, fast-growing team where your talent drives real impact.

We are seeking a highly skilled Performance Marketing Specialist to plan, manage, and optimize paid ad campaigns across Meta (Facebook & Instagram), Google Ads, and LinkedIn Ads while also managing social media accounts to build strong brand presence and engagement. This role requires a data-driven marketer who can independently handle end-to-end campaign execution, optimize for performance, and deliver measurable business results.

You will play a critical role in driving leads, conversions, ROI, and brand visibility for both our company and diverse clientele by leveraging innovative targeting strategies, creative ad execution, and advanced optimization techniques.

Responsibilities:

• Plan, launch, and optimize paid campaigns across Meta, Google, and LinkedIn Ads.
• Manage and grow company and client social media accounts across multiple platforms.
• Define targeting strategies including demographics, interests, geographies, remarketing, and lookalike audiences.
• Optimize campaigns for lead generation, conversions, sales, and engagement.
• Conduct A/B testing for ad creatives, copies, landing pages, and bidding strategies.
• Monitor, analyze, and improve key performance metrics: CTR, CPC, CPL, ROAS, and CPM.
• Collaborate with the design and content team to create high-performing ad creatives and engaging social content.
• Generate detailed campaign and social media performance reports with insights and recommendations.
• Stay updated on platform policies, trends, algorithms, and new ad formats.
• Ensure budget efficiency and maximize ROI across campaigns.
  

Requirements:

• Bachelor’s degree in Marketing, Business, or a related field.
• 2–4 years of proven experience managing campaigns across Meta, Google, and LinkedIn Ads, along with social media account management.
• Strong understanding of performance marketing metrics, bidding models, and attribution.
• Proficiency with Google Analytics, Meta Pixel, Conversion API, and UTM tracking.
• Advanced skills in Excel/Google Sheets for reporting and analysis.
• Experience in social media growth strategies, content planning, and engagement tactics.
• Exceptional analytical and problem-solving skills.
• Strong communication and ability to work independently.
  

Employee Benefits & Perks:

• Flexible Scheduling:

  Balance your work around life’s commitments.

• Paid Time Off:

  Recharge and relax with our paid leave policy.

• Paid Sick Leaves:

  Your health comes first; recover with our paid sick leave policy.

• Remote Work Opportunities:

  Enjoy flexibility in your work environment.

• Performance Bonuses:

  We value and reward outstanding contributions.

www.solvixtechnologies.com