Performance Marketing Specialist - Marketplaces

Company Description

SHAY is a fast-growing, design-led lifestyle kitchenware brand available across Amazon, Flipkart,

Myntra, Blinkit, and our own Shopify website. As one of the leading brands in the ceramic

tableware category, we are now expanding into broader kitchenware and home categories. With a

focus on premium design, quality, and everyday functionality, SHAY is redefining how India cooks,

serves, and shares food.

Performance Marketing Specialist

Key Responsibilities

1. Marketplace Advertising (Amazon, Flipkart & Q.Com)

• Plan, create, and optimise PPC campaigns including Sponsored Products, Sponsored Brands, Sponsored Display, and other marketplace ad formats.
• Continuously monitor campaign performance (ACOS, ROAS, CPC, CTR, Conversion Rate).
• Conduct daily/weekly optimization of bids, budgets, keywords, product targeting, and placements.
• Manage new launches with structured ad funnels: awareness → consideration → conversion.

2.Data & Analytics

• Analyse performance data to generate insights that directly influence ad strategy.
• Prepare weekly and monthly performance reports with clear actions and recommendations.
• Use tools like Brand Analytics, Search Query Performance, Product Opportunity Explorer, Flipkart Ads dashboards, etc.

3.Keyword & Listing Strategy

• Perform keyword research and ensure listings are optimized for both organic and paid performance.
• Coordinate with listing/creative teams for A+ content, images, and catalog improvements that enhance conversion.

4.Budget Managent

• Plan and allocate ad budgets across marketplaces to maximize ROI.
• Track spend vs. sales impact and adjust quickly based on performance swings.

5.Growth & Strategy

• Identify new marketplace advertising opportunities and new placement tests.
• Drive visibility during events, sale periods, and seasonal campaigns.
• Work closely with the e-commerce, operations, and brand teams to align growth efforts.

Requirements

• 3–5 years experience in marketplace performance marketing (Amazon Ads must have).
• Strong understanding of e-commerce metrics, attribution, and bidding strategies.
• Expertise in Amazon Advertising Console & Flipkart Ads Manager.
• Ability to work with large datasets and derive actionable insights.
• Experience with home/kitchen or premium consumer brands is a plus.
• Strong communication and reporting skills.