Performance Marketing Specialist (Google Ads & Meta Ads)

About the Role

We are looking for a Performance Marketing Specialist with expertise in Google Ads and Meta Ads (Facebook/Instagram Ads) to join our team. The ideal candidate will be responsible for planning, executing, and optimizing paid advertising strategies to drive traffic, generate leads, and maximize ROI.

Key Responsibilities

• Develop and execute end-to-end ad strategies across Google Ads and Meta Ads platforms.
• Plan, launch, and manage search, display, video, and social media ad campaigns.
• Perform keyword research, audience targeting, A/B testing, and bid management.
• Continuously monitor and optimize ad performance for maximum conversions at minimum cost.
• Create and maintain campaign performance reports with insights and recommendations.
• Stay updated with the latest changes in Google & Meta advertising policies, trends, and tools.
• Collaborate with content, design, and marketing teams to align campaigns with overall business goals.

Requirements

• Proven 1.5–2 years of experience running Google Ads & Meta Ads campaigns.
• Strong knowledge of Google Ads Manager, Facebook Ads Manager, Analytics, and Tag Manager.
• Expertise in conversion tracking, pixel setup, and campaign optimization.
• Strong analytical and problem-solving skills with a data-driven mindset.
• Ability to manage budgets, forecast ad spends, and deliver ROI-driven results.
• Excellent communication and presentation skills.

Preferred Skills (Good to Have)

• Experience with LinkedIn Ads, YouTube Ads, or other paid media platforms.
• Knowledge of SEO & content marketing for integrated campaigns.
• Familiarity with marketing automation & CRM tools.

Job Type: Full-time

Pay: ₹20,000.00 - ₹30,000.72 per month

Work Location: In person