Performance Marketing Specialist (Google Ads & Meta Ads)

Performance Marketing Specialist (Google Ads & Meta Ads)

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About the Role

Performance Marketing Specialist

Key Responsibilities

• Plan, create, and optimize

  Google Ads (Search, Display, Shopping, YouTube)

  and

  Meta Ads (Facebook/Instagram)

  campaigns.
• Monitor and manage campaign performance against KPIs like

  CAC, ROAS, CTR, and Conversions

  .
• Conduct

  A/B testing

  for creatives, ad copies, and landing pages.
• Work on

  remarketing campaigns, lookalike audiences, and advanced targeting strategies

  .
• Collaborate with the creative/content teams to build

  high-converting ad assets

  .
• Prepare

  weekly/monthly reports

  with insights and suggestions.
• Stay updated with latest

  platform updates, tools, and industry trends

  .

Required Skills & Qualifications

• Minimum

  1 year of core experience

  in running Google Ads & Meta Ads campaigns in an

  agency setup

  .
• Proficiency with

  Google Ads Manager, Meta Ads Manager, GA4, and GTM

  .
• Strong knowledge of

  e-commerce, D2C, or lead generation campaigns

  .
• Data-driven mindset with excellent analytical and reporting skills.
• Ability to scale campaigns while optimizing ROI.

• Certifications (Google Ads, Meta Blueprint)

  will be an added advantage.

Who Can Apply

• Candidates with

  agency background (mandatory)

  .
• Minimum 1 year of experience in

  performance marketing

  .
• Must be

  available for full-time, on-site work in Gurugram

  (no remote option).

What We Offer

• Opportunity to work with

  diverse clients across industries

  .
• Exposure to

  high-budget campaigns and performance-driven marketing

  .
• A collaborative, creative, and fast-paced work culture.
• Clear growth path into

  Performance Marketing Manager roles

  .

scaling campaigns and driving measurable results

Apply Now