Performance Marketing Specialist

As a PPC Specialist at Girl Power Talk, you will play a vital role in optimizing campaign effectiveness and achieving targeted ROI for paid and organic search strategies. Your responsibilities will include conducting detailed keyword research, audience segmentation, and competitive analysis to drive campaign success. You will be responsible for setting up and managing platform integrations with third-party tools to ensure accurate campaign setup and tracking. Designing and testing ad copy, landing pages, and bidding strategies will also be part of your role to maximize ad performance and conversion rates. Monitoring, analyzing, and reporting on campaign performance metrics will be crucial in providing data-driven insights and recommendations for continuous improvement. Collaboration with the marketing team to integrate PPC strategies with broader digital marketing initiatives will be essential. You will work closely with content and web teams to align paid and organic search efforts effectively. Managing advertising budgets, tracking expenditures, and forecasting future performance to ensure cost efficiency and achieve marketing goals will also be part of your responsibilities. Preparing and presenting performance reports to stakeholders will be key to showcasing the impact of your work. As part of Girl Power Talk, a company that strives to inspire and empower youth, you will contribute to fostering a culture of persistence, empathy, and confidence. Girl Power Talk specializes in various areas including business consulting, online reputation management, public relations, digital marketing, content creation, and social impact. The company offers merit-based opportunities to young individuals to learn, grow, and lead purposeful lives. In collaboration with Blue Ocean Global Technology, our sister company based in New York, USA, Girl Power Talk provides extraordinary opportunities for the team to unlock their full potential. If you are a passionate, energetic, and determined individual looking to make a difference, we invite you to join our Global Girl Power Talk family of young leaders.,