Performance Marketing Specialist

Company Description

Calibr Studios helps businesses streamline marketing funnels, improve website conversions, and maximize ad efficiency by reducing wasted spend. Through data-driven CRO strategies, high-impact content, and performance marketing, we ensure every touchpoint drives measurable growth. We optimize websites for better user experience and higher conversions, implement targeted ad strategies, and create impactful video content to build a foundation for sustainable growth. Our approach connects conversion rates, user experiences, and ad performance, helping brands manage direct-to-consumer marketing more effectively.

Role Description

Meta, Google, Amazon, Myntra and Flipkart advertising platforms

Key responsibilities include:

• Conducting market research to identify opportunities on Meta, Google, Amazon, and Flipkart.
• Developing and implementing marketing strategies tailored for these platforms.
• Managing sales initiatives, particularly focusing on e-commerce sales through Amazon and Flipkart.
• Creating, managing, and analyzing ad campaigns on Meta, Google, Amazon, and Flipkart to optimize performance and ROI.
• Optimizing website content to improve conversions from ad traffic.
• Ensuring alignment between marketing campaigns and customer service to provide a seamless user experience.
• Maintaining effective communication with clients regarding campaign performance and strategies.

Qualifications

• Strong skills in Communication and Customer Service
• Proficiency in Market Research and Marketing Strategy development
• Experience in managing Sales initiatives
• Ability to work collaboratively with internal teams and clients
• Bachelor's degree in Marketing, Business, or related field preferred
• Experience in performance marketing or digital marketing is a plus