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Performance Marketing Specialist

3 - 8 years

6 - 10 Lacs

Posted:12 hours ago| Platform: Naukri logo

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Job Type

Full Time

Job Description

  • Competitor Analysis: Research and analyze competitors marketing strategies, ad approaches, and keyword rankings to identify opportunities for differentiation and improvement.
  • Keyword Research: Conduct in-depth keyword research to discover and expand keyword opportunities that align with client business objectives. Utilize insights to optimize existing campaigns and uncover new targeting opportunities.
  • Client Relationship Management: Understand clients goals and maintain strong relationships with key client stakeholders to ensure high retention rates and satisfaction. Provide strategic recommendations based on performance insights.
  • Campaign Management: Manage bids and budgets across Google Ads, Meta Ads, and Facebook Ads campaigns. Monitor and adjust daily budgets to optimize spend and maximize ROI.
  • Product Optimization: Collaborate on product optimization strategies, including the enhancement of ad copy, targeting parameters, and promotional campaigns (e.g., special offers) to improve performance.
  • PPC Strategy: Develop and implement effective PPC strategies by selecting high-performing keywords and ad placements to maximize budget efficiency and conversion rates.
  • Performance Monitoring: Conduct daily monitoring and analysis of advertising campaigns, focusing on key metrics such as revenue, campaign performance, ACoS (Advertising Cost of Sale), daily ad spend, and conversion rates.
  • Budget Management: Oversee campaign expenses, ensuring adherence to budget constraints and providing accurate monthly cost estimates.
  • Reporting and Insights: Regularly monitor and report on the performance of both new and existing products within advertising campaigns, using data-driven insights to inform future strategies and optimizations.

Why Join Us?

  • Hands-On Experience:

    Gain practical skills in a fast-evolving digital marketing landscape.
  • Mentorship:

    Learn from seasoned professionals who are passionate about your growth and development.
  • Career Growth:

    Fast-track your career with a clear pathway.

Ready to make an impact? Apply now and be part of our exciting journey!

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