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PCC Specialist

3 - 7 years

3 - 6 Lacs

Pune

Posted:13 hours ago| Platform: Naukri logo

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Skills Required

Promotional campaigns Data analysis PPC Campaign management Budgeting Research Management Digital marketing Forecasting Monitoring

Work Mode

Work from Office

Job Type

Full Time

Job Description


Key Responsibilities:
Skills:
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  • Conduct research and analysis of competitors, marketing strategies, rankings, and keywords.
  • Perform keyword research (discovery and expansion) aligned with client business goals, optimizing existing content and identifying new opportunities.
  • Manage client relationships, ensuring optimal retention and satisfaction.
  • Oversee campaign bids and budgets, ensuring efficient spend and budget management.
  • Optimize product listings, including organic and paid search terms, and other promotional campaigns (e.g., coupons).
  • Conduct keyword research to maximize budget efficiency for PPC campaigns.
  • Monitor and manage inventory levels on Amazon marketplaces, including inventory forecasting.
  • Optimize product detail pages, including titles, bullet points, descriptions, images, and A+ content, for improved conversion and ranking.
  • Daily monitoring and analysis of advertising campaigns, tracking performance metrics such as revenue, ACoS, ad spend, and ROI.
  • Ensure that campaigns stay within budget, with accurate monthly cost projections and management.
  • Monitor and report the performance of both new and existing products across campaigns.
  • Strong analytical skills, with the ability to interpret campaign data and optimize performance.
  • Expertise in PPC platforms (Flipkart Ads, Amazon Ads, etc.) and campaign management.
  • Proficient in keyword research and analysis to optimize digital marketing strategies.
  • Strong attention to detail and ability to manage budgets efficiently.
  • Excellent communication skills for client interactions and reporting.
  • Ability to work under pressure, meet deadlines, and manage multiple campaigns simultaneously.
  • Basic knowledge of Excel (for data analysis and reporting).
  • Understanding of e-commerce platforms and digital marketing trends.

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