Performance Marketing Specialist

Role Overview: As a skilled Google Ads & Meta Ads Expert at BringBrandOn, a results-driven digital marketing agency in Ludhiana, you will be responsible for planning, executing, and optimizing paid ad campaigns on Google (Search, Display, YouTube) and Meta (Facebook & Instagram) platforms. Your expertise will be instrumental in delivering real ROI through paid campaigns. Key Responsibilities: - Perform keyword research and audience targeting for paid ad campaigns. - Conduct A/B testing to optimize ad performance. - Create and manage ad creatives in collaboration with the content team. - Monitor campaign performance and generate performance reports. - Optimize ad spend to maximize conversions and lower CPA. - Set up and manage tracking tools like Google Analytics, Facebook Pixel, and GTM. - Stay updated with the latest ad trends, algorithm changes, and best practices in the industry. Qualification Required: - Proven experience in managing Google Ads and Meta Ads campaigns. - Strong understanding of PPC strategy, bidding models, and funnel optimization. - Certification in Google Ads and/or Meta Blueprint is preferred. - Analytical mindset with the ability to interpret data and make data-driven decisions. - Familiarity with tools like Google Analytics, GTM, SEMrush, or similar. - Good communication skills and attention to detail. - Experience in eCommerce, lead generation, or service-based businesses would be a plus. - Basic understanding of landing page CRO and knowledge of remarketing, lookalike audiences, and UTM tracking are nice-to-have skills. (Note: Omitted additional details of the company as it was not included in the JD),