Performance Marketing Specialist – B2B (US Market)

Springbord is looking for a performance-focused digital marketer to lead B2B demand generation efforts, especially in the US market. 

𝐀𝐛𝐨𝐮𝐭 𝐭𝐡𝐞 𝐑𝐨𝐥𝐞:

The role involves managing paid campaigns, integrating ABM strategies, and supporting SEO efforts to generate high-quality leads and drive measurable pipeline growth.

𝐉𝐨𝐛 𝐓𝐢𝐭𝐥𝐞: Performance Marketing Specialist – B2B (US Market)

Workplace Type:

Candidate Preferred Location

𝐄𝐱𝐩𝐞𝐫𝐢𝐞𝐧𝐜𝐞: 3–4 Years

𝐈𝐧𝐝𝐮𝐬𝐭𝐫𝐲: B2B – Product/Service-Based

𝐓𝐚𝐫𝐠𝐞𝐭 𝐌𝐚𝐫𝐤𝐞𝐭: United States

𝐊𝐞𝐲 𝐑𝐞𝐬𝐩𝐨𝐧𝐬𝐢𝐛𝐢𝐥𝐢𝐭𝐢𝐞𝐬:

- Plan and execute paid campaigns across Google Ads, LinkedIn, and Meta

- Optimize for KPIs: CPL, ROAS, CTR, CAC, and Conversion Rate

- Set up and manage tracking using GA4 and Google Tag Manager (GTM)

- Run A/B tests on ads, landing pages, and audience segments

- Build and manage remarketing funnels, lookalike audiences, and intent-based targeting

- Develop and execute ABM campaigns for high-value B2B accounts

- Collaborate with sales and content teams to align campaign messaging and lead flows

- Support SEO through on-page optimization, keyword tracking, and technical audits

- Analyze data to produce actionable insights and regular performance reports

- Stay updated on platform changes, ad policies, and best practices in B2B marketing

- Use tools like HubSpot, Apollo, or ZoomInfo for segmentation and targeting

𝐓𝐨𝐨𝐥𝐬 𝐘𝐨𝐮’𝐥𝐥 𝐔𝐬𝐞:

Google Ads, LinkedIn Ads, Meta Suite, GA4, GTM, HubSpot, Apollo, Semrush, Ahrefs, Zoominfo.

𝐖𝐡𝐚𝐭 𝐖𝐞’𝐫𝐞 𝐋𝐨𝐨𝐤𝐢𝐧𝐠 𝐅𝐨𝐫:

- 3–4 years of hands-on B2B marketing experience

- US-focused lead generation expertise

- Knowledge of ABM and SEO best practices

- Strong data analysis and campaign optimization skills

- Collaborative, metrics-driven mindset

Please send your resume to: marketing@springbord.com