Job
Description
Performance Marketing Specialist Location: India Type: Full-time Industry: B2B SaaS Who We Are: Welcome to Idenfo, A Fintech company committed to providing an integrated Anti Money Laundering platform and top-notch compliance advisory services. We are a growing company where people are the most valuable asset. Job Overview: As the Performance Marketing Specialist, youll own and optimise our digital marketing campaigns across multiple channels to generate high-quality leads, drive conversions, and improve customer acquisition. Youll be responsible for developing, executing, and analysing paid campaigns that directly contribute to our growth objectives. This role requires a data-driven mindset, a strong understanding of the B2B SaaS landscape, and the ability to scale campaigns in a competitive market. What You'll Be Doing Plan, execute, and optimize LinkedIn Ads and Google Search campaigns with laser precision Set up tracking (UTM, Google Analytics, HubSpot) to ensure every click, lead, and conversion is measured Build and refine customer outreach funnels using outbound tools like Apollo, Instantly, or Lemlist Collaborate on landing page CRO , A/B testing, and retargeting strategy Launch and iterate on rapid growth experiments (viral loops, mini-campaigns, PLG tactics) Own performance marketing metrics and present actionable insights regularly Work cross-functionally with product, sales, and content teams to align on goal Qualifications: 5- 6 years in performance marketing , ideally in B2B SaaS or finte Deep hands-on experience with LinkedIn Ads , Google Ads , and performance tracking tools Experience with CRO tools and landing page builders (e.g., Unbounce, Webflow, Instapage) Agile, self-starter mindset, comfortable with moving fast and adapting strategies on the go Bonus: Experience in fintech, payments, or startup environments Why Join Us? Remote and flexible work culture High autonomy and ownership of your marketing performance Opportunity to make a measurable impact from day one
