Performance Marketing Manager

Job description

Job description

About Us:

ZIK Digital LLP is a full-service digital marketing agency delivering 360° marketing solutions for brands across industries. We specialize in performance marketing, content, design, website development, social media, and strategy. We're now hiring a result-driven Performance Marketing Executive to run high-performing ad campaigns for our diverse client portfolio.

Job Role:

As a Performance Marketing Executive, you'll be responsible for planning, executing, and managing paid campaigns across Google Ads and Meta Ads (Facebook & Instagram) for multiple clients. You should have a strong grasp of media buying, audience targeting, conversion tracking, and optimizing ad performance to drive ROI.

Key Responsibilities:

• Plan, launch, and manage paid ad campaigns on Google Ads, Meta (Facebook/Instagram), and other platforms.
• Monitor and optimize campaigns to achieve desired KPIs like ROI, ROAS, CTR, and CAC.
• Manage media budgets effectively and allocate spending based on performance data.
• Conduct A/B testing on creatives, ad copies, and landing pages to improve conversions.
• Implement and track UTM parameters, pixel data, and event tracking via Google Tag Manager.
• Analyze performance reports and provide actionable insights and weekly/monthly reports.
• Stay updated on industry trends, platform updates, and competitor campaigns.

Requirements:

• 1–3 years of hands-on experience in Google and Meta ad platforms.
• Experience working in a digital marketing agency or with multiple client accounts preferred.
• Collaborate with the website/eCommerce team to ensure pixel integration, proper landing pages, and conversion events are tracked accurately.
• Strong understanding of eCommerce funnels, catalog sales, dynamic ads, and conversion optimization for online stores.
• Strong understanding of KPIs like ROAS, CTR, CPM, CPA, and lead generation.
• Basic knowledge of Google Analytics, GA4, GTM, and conversion tracking.
• Google Ads and Meta Blueprint certification is a plus.
• Ability to manage deadlines and multitask efficiently.

Tools You’ll Use:

• Google Ads Manager
• Meta Business Suite
• Google Analytics / GA4
• Google Tag Manager
• Canva, Figma (basic creative edits, optional)
• Excel/Google Sheets (for reporting)

Job Type: Full-time

Schedule:

• Day shift

Work Location: In person

Job Type: Full-time

Schedule:

• Day shift

Experience:

• total work: 1 year (Preferred)

Work Location: In person