Performance Marketing Manager (Social + Ecommerce)

If you have prior experience in advertising or have an agency background then please send your resume and cover letter tocareers@brandmovers.inand specify the position in the email subject line.

Position:

Performance Marketing Manager (Social + Ecommerce)

Must Have :

Location: Mumbai, India

About Brandmovers:

Brandmovers is a global creative technology agency network, headquartered in Atlanta with other offices in New York, London and Mumbai.

Brandmovers India, born and bred in Mumbai since 2011, is one of the older creative digital agencies who have stood the test of time in India’s digital revolution.

Our motto of “less ordinary and more powerful” comes alive in our partnerships with some of the world’s fastest growing companies and most admired brands including including Manchester United, Universal Studios, Pepsi, KFC, Doritos, Loreal, Hilton, Titan, Fastrack, Westside, United Colors of Benetton, The Bodyshop, Luxottica (Vogue Eyewear & Oakley), Unilever (Lakme Salon & Elle18), Aditya Birla Group, Jack Daniel's, Moët Hennessy (LVMH), Reebok Classics, Biba, ORRA, Myntra, Swiggy and many others.

https://www.instagram.com/brandmoversindia/

https://brandmovers.in/

Job Overview:

We are seeking a Performance Marketing Manager with a focus on platform activation in Social, Search, and Programmatic media for Ecommerce brands. This role is crucial for the execution of aligned media strategies, optimizing campaigns, analyse data and ensuring that our media efforts align with specific objectives. The candidate needs strong technical knowledge of biddable media platforms with strong emphasis on client interaction and communication about tactical plan and performance. The candidate will work closely with internal teams of strategic planers, performance media buying and analytics teams.

Role Responsibilities:

• Work with planning team to develop media plans across Social, Search, and Programmatic platforms, ensuring alignment within the overall global, regional and local strategy.
• Monitor and optimize ongoing campaigns with buying team for maximum performance and efficiency.
• Monitor and report on campaign performance, providing insights and recommendations for future strategies.
• Collaborate with the analytics and media buying team to interpret data and adjust strategies accordingly.
• Manage budgets and timelines for media campaigns across various platforms.
• Translate complex media terminology and concepts into easy-to-understand language for clients.
• Build and maintain strong client relationships through regular communication and exceptional service.
• Stay updated on the latest trends and technologies in Social, Search, and Programmatic media.
• Implement A/B testing frameworks to refine strategies and tactics.
• Ensure compliance with all platform-specific guidelines and best practices.
• Work closely with internal teams to ensure cohesive and effective media planning and execution.

Qualifications:

• Strong background in digital planning and execution, particularly in Social, Search, and Programmatic.
• Minimum 5 years of relevant work experience on digital planning & performance marketing
• Excellent analytical skills with a focus on data-driven decision-making.
• Proficient in various data and analytics tools (GA4, MMP, CAPI, CRM Integration etc.)
• Hands on experience working on major ad platforms (Google, Meta, Tiktok, DV360), knowledge of non biddable digital platforms is plus.
• A test and learn mindset to drive innovation in work
• Ability to work independently and manage multiple projects simultaneously.
• Strong technical skills and attention to detail.
• Excellent problem-solving abilities and a proactive approach to challenges.
• Good interpersonal skills to build client and media partner's relationship
• A team player who can work with multi functional teams

To apply, please send resume and cover letter tocareers@brandmovers.inand specify the position in the email subject line.